Famed for its iconic crocodile emblem, Lacoste was founded by tennis superstar René Lacoste in 1933 and was first to introduce the pique polo shirt. Utilising its sporting background, Lacoste fuses functionality with style to create its contemporary collections, embracing a bold use of colour in a wide range of products that include its timeless polo shirt, as well as shoes, trainers and signature fragrances – and it's all available right here in the Lacoste at ASOS edit.