Since creating the first ever pair of blue jeans back in 1873, American label Levi's has gone on to become one of the world’s most iconic denim brands – but you already knew that. Today, its collection has expanded to include jeans in a range of cuts and washes, as well as shirts, T-shirts and jackets. Look out for the brand’s 501 Original jeans, for an all-American, all-you look.